About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Category Archives: Media
As the year draws to a close, we had the good fortune for different media publicity in various newspapers, magazines and online websites. Our world’s first mega stunts made quite a lot of news headlines in Singapore with coverage in … Continue reading
Ning & I were featured in today’s issue of The New Paper as part of a small group of Singaporeans who have atypical world records. We currently hold three magic records that are acknowledged by the Singapore Book of Records … Continue reading
It has been a busy month of planning and preparation for a number of upcoming projects as well as travelling. I have been designing and producing illusions, acts and shows. Budgeting, planning and workflow has been a major part of the … Continue reading
Yesterday, we headed to the 91.3FM for a radio interview where Ning was put on the “hot seat” for the popular countdown show. Check out Ning in a fantastic light-hearted interview with DJ Charmaine Yee. The girls have great chemistry and their … Continue reading
Ning & I were in Kuala Lumpur, Malaysia, this past week and one of the things that we did was to head to the Men’s Health Malaysia studio for a photoshoot. Ning will be featured in a 4-page spread in … Continue reading
The art of magic is growing strong with more content-driven magic publications and websites being offered over the last few years. Ning & I are tremendously honoured to be invited by magic media from across the world for contributions and … Continue reading
Ning’s Feb 2013 issue of FHM has hit newsstands! I’m so proud of this 2-time FHM cover girl, kick-ass illusionist & prolific writer!! You can also order your autographed copy of Ning’s Feb 2013 FHM issue here. Shipping worldwide! Check out behind … Continue reading
Check out the sizzling hot behind the scenes action of Ning’s FHM cover shoot caught on video. Click on the image below to watch the video!