Category Archives: Commercial Creative Artist

Written for the Commercial Creative Artist, J C shares thoughts, observations and experiences of marketing, branding and getting PR in Showbiz and being commercially successful

Leveraging Your Artwork to Promote Your Theatre Show

Check out this article I wrote on maximizing your returns on your artwork to promote an independent theatre show. While the focus is for magicians, it applies to all arts & performing groups. Read it here.

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Evolve Your Magic & Yourself Before it is Too Late by ‘Magic Babe’ Ning

J C’s Note: 3 years ago, I wrote an essay called “The Magic Evolution & You”. Ning has expounded on this issue with her own thoughts, mirrored by her ever evolving magic, style & image. Just check out how much her magic … Continue reading

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Evolution of a Show & Artiste

Evolution is important for any serious artiste, magic or otherwise. Originality and innovation is necessary for artistes looking to reach world-class standards and push the art forward. My personal criteria in selecting illusions for our show is simple… yet extremely … Continue reading

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3 Tips to Stand Out as a Commercial Creative Artist

This is my first post of 2012 written for the Commercial Creative Artist (CCA). Sharing experiences and helpful information was one of the goals of this blog when I started it in 2008. Whether you are a magician, visual artist, … Continue reading

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TEDxNTU Talk on Creativity “Behind the Magic: The Value of Being Different”

A couple of months ago, I was invited to be one of the speakers at the first ever TEDxNTU. The videos are finally online and you can watch my presentation here or below: As you probably know, I spoke on creativity. … Continue reading

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Simple versus Easy

In his ‘Bloomeries” DVD set prologue, Gaetan Bloom made a casual statement on how he looks for simple but not necessarily easy effects to perform. This is a profound statement that I think magicians are aware off but do not consider … Continue reading

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Cups & Balls – Does it Have A Place in Today’s Modern Magic Repertoire?

Like many serious students of the art, I have studied the text and routines of the classic “Cups & Balls”. I have developed 3 routines over the years. The first one was a 9min competition routine that won me my … Continue reading

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