About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Categories
Category Archives: Commercial Creative Artist
Leveraging Your Artwork to Promote Your Theatre Show
Check out this article I wrote on maximizing your returns on your artwork to promote an independent theatre show. While the focus is for magicians, it applies to all arts & performing groups. Read it here.
Evolve Your Magic & Yourself Before it is Too Late by ‘Magic Babe’ Ning
J C’s Note: 3 years ago, I wrote an essay called “The Magic Evolution & You”. Ning has expounded on this issue with her own thoughts, mirrored by her ever evolving magic, style & image. Just check out how much her magic … Continue reading
Posted in Commercial Creative Artist, Show Production
Tagged 'Magic Babe' Ning, Asia Illusionist, Celebrity, Evolve Your Magic, female illusionist, Female Magician Singapore, Illusion Show, Illusionist, Magic Show, on stage, performance tips, Sexy Female Magician, Singapore Magic, Singapore Magician, Stage craft
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Evolution of a Show & Artiste
Evolution is important for any serious artiste, magic or otherwise. Originality and innovation is necessary for artistes looking to reach world-class standards and push the art forward. My personal criteria in selecting illusions for our show is simple… yet extremely … Continue reading
TEDxNTU Talk on Creativity “Behind the Magic: The Value of Being Different”
A couple of months ago, I was invited to be one of the speakers at the first ever TEDxNTU. The videos are finally online and you can watch my presentation here or below: As you probably know, I spoke on creativity. … Continue reading
Posted in Commercial Creative Artist, Television
Tagged Asia Illusionist, creativity, innovation, JC Sum, Singapore Magician, speaker, Ted Talks, TedxNTU
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Simple versus Easy
In his ‘Bloomeries” DVD set prologue, Gaetan Bloom made a casual statement on how he looks for simple but not necessarily easy effects to perform. This is a profound statement that I think magicians are aware off but do not consider … Continue reading
Cups & Balls – Does it Have A Place in Today’s Modern Magic Repertoire?
Like many serious students of the art, I have studied the text and routines of the classic “Cups & Balls”. I have developed 3 routines over the years. The first one was a 9min competition routine that won me my … Continue reading
Feel the Difference
We often talk and write about being different or original in our blogs, interviews, lectures or just casual conversations. Some of the most popular ones include: Exclusive Interview with Red Dot Magic – This is the most in-depth video interview that Ning … Continue reading
BACKSTAGE BUSINESS 