About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
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Daily Archives: February 9, 2010
Marketing by Position
Winning a chess game is all about positioning. Winning a mixed martial arts fight is about positioning. Winning a pool match is all about positioning. Gaining marketshare in business is all about positioning as well. Creating a well-defined position that has … Continue reading
Posted in Commercial Creative Artist, J C's Business
Tagged Al Ries, Asia Illusionist, Asia magician, Blue Ocean Strategy, Commerical Creative Artist, Jack Trout, JC Sum, Making money in show business, marketing for a photographer, Marketing of entertainment, Positioning, Show Biz in Asia, Stragey Canvas, successful artists
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BACKSTAGE BUSINESS 