In the second volume of this book set, I rewrote the entire content to be relevant to magicians of any kind, close-up, stage or illusions. I also had to update the “Marketing Tools” section completely because in 2008 (when the book was last updated), Social Media was not even developed yet.
“The Event Magician Vol. 2” focuses on the business side of being a magical entertainer in the event industry. I share proven strategies to build a brand and position in this industry and details scenarios, examples and hard-hitting advice designed to help you succeed in this specialized field.
I discuss the building of a personal brand as well as developing a team brand. I also share up-to-date marketing tools and business documents such as professional show contracts, quotations, invoices and non-disclosure agreements.
In a special bonus chapter, I discuss magically producing a VIP for a special event to add value to your show as well as justify a higher fee. I also share an original VIP appearance illusion that can be easily and inexpensively built.
“The Event Magician Volume 2: The Business of Magic for Special Events” features 75 pages of practical information on building a professional career in the event industry.
Full contents and release date coming soon!