About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Daily Archives: January 31, 2011
One question we get a lot is how we come up with new ideas, whether for magic acts, performance presentations, marketing or publicity. Any Commerical Creative Artist or agency needs to have skills in creativity and innovation. While there is a latent … Continue reading