J C Sum & ‘Magic Babe’s’ Promo Trailer 2009

After a full year of planning, our new promo DVD is now available to agents, event producers and clients. The full DVD includes a promo trailer as well as individual videos of various illusions, performances and mega magic projects. The promo trailer is available to the public and you can watch it below or on YouTube here.

The promo DVD reflects our distinctive style and also showcases the  diversity of our projects that have set us apart from anyone else in this part of the world. Promo videos of magicians both locally and internationally tend to be very similar. It always features clips of the magician performing acts from his/ her show. We wanted to take this one big leap further!

Ning & I are always talking about creating new or different illusions to differentiate ourselves from others. While that is important, ultimately, it is not about the bigger or better magic effect or illusion, it is about the personalities… the people behind the magic. It is the distinctive qualities of the illusionists that really bring value to clients and projects. The combination of commercial appeal with unique acts that capture the interest of the public and media are what gives one the edge in this competitive industry; not just the magic industry but the entire entertainment industry.

For the past 3 years, Ning & I have been doing just that with each step calculated and designed with specific purposes. This promo DVD s reflects a milestone of what we have set out to accomplish in these exciting few years. My15 years of magic performing, producing, illusion design and show marketing experience combined with Ning’s natural talent, star power & savvy media know-how have helped us create  multiple landmark shows and projects never before seen in our country. Beauty and the brains…. and there’s me too!

The onstage partnership has also forced us to create new illusions and/ or presentations that are very different in the minds of our audiences and clients. I have a very classical foundation in magic. My first foundation 6 – 8 years in magic was working with the classics and presenting a traditionally structured magic show. Ning comes from the newer generation of magicians but has so much raw creativity and is very in-tune with today’s pop culture. The collaboration of these two mind and skill sets have essentially created the whole “Urban Illusions in the City” style; which is a marriage between the Street Magic style with theatrical grand illusions. Solid magic & illusions reflective of modern trendy Singapore that are structured classically but presented as an equal-duo with contemporary flair…. does that make sense? It does to us 🙂

If you are an event producer, agent or client and would like the full DVD, contact us at info@conceptmagic.biz.


About J C Sum

International Headline Entertainer, Content Creator and Investor
This entry was posted in J C's Business, Show Production and tagged , , , , , , , , , . Bookmark the permalink.

12 Responses to J C Sum & ‘Magic Babe’s’ Promo Trailer 2009

  1. Whodunnit says:

    WOAH.. Both you and magic babe has been featured in many newspapers and magazine. Really amazing! So many tv features and mega illusions also! Looking forward to see more. 🙂

  2. Mikey says:

    Real Cool Promo Video! So many mega illusions over the past few years. My fav one was the Impossible Teleportation. I just love it how a person can disappear and appear somewhere else in an instant.

  3. Amazzo says:

    thats all the shows that you’ve done for the last few years. amazing! you must be a very happy person to have accomplished that much.

  4. Khai85 says:

    One word. Nice. 😀 Can there be a longer version with all the illusions shown? haa…..

  5. MysteryM says:

    2008 promo video was nice. 2009 promo video is kewl. 😀 I like it.

  6. blake says:

    I’m a fan of yours and I like the way your new trailer looks like. A list of all that you have done so far. 🙂 Two Thumbs Up man.

  7. KennethL says:

    OoOo. Cool. Nice video.

  8. Shiba1987 says:

    This Promo Trailer is just making me more excited to see Season 3 of Ultimate Magic and the new illusions that you mentioned in the blog. When will the new illusions be performed? I bet its going to be very nice when you perform them.

  9. Aaron says:

    nice! look forward to more magic from you guys! 🙂

  10. Pingback: Asia’s Most Lethal Combination in Magic: 2009 promo video :: Ning’s Magic Diaries

  11. Michellllee says:

    Wow. That’s a lot of projects that you and Magic babe has done. Can’t wait to see what you and Magic babe can come up with for 2009. Maybe there will be another wonderful mega illusion.

  12. Will says:

    hey man, if i’m interested in the dvd only, can i still get it? i mean, i’m not an event producer or agent, but i’m an amateur magician trying to learn more about magic. is it possible for me to get the full dvd?

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