The Revollusion Debate

Heads up: This is a very long entry and if you are not a magician, you may not have an interest or have a keen understanding in the later part of this entry. Just read up to the video link below. However, if you are a magician, entertainer, storyteller or move maker, you might find the thoughts insightful and useful.

The name of this blog is “Backstage Business: The Art, Science & Business of Magic”. Well, this entry definitely gives a backstage look at the thought process of magic. And, it falls under the “science” of magic which contributes to the presentation of the “art” that helps build a professional commerical show (“business”).

“Revollusion” is one of my favourite original illusions and is one of the highlights of “Ultimate Magic”. It gets one of the strongest reactions in the show and we had cheers yesterday when we performed for a full house of 200 people. It is also one of the most popular illusions featured in my latest book “Urban Illusions” and one the of the reasons why this book has been ordered by magicians in 11 countries so far.

I had worked on an illusion with a giant industrial fan for quite a few years, starting in 2003. An opportunity arose to present a fan illusion for a high profile public event in end 2007 but that did not come through. I did however have the fan fabricated which took about 4 months to put together. It was one of the most complex builds because it of the combination of mechanical and electrical engineering coupled with the actual illusion design. Weight, stability, safety and power were all things we had to factor in while building the illusion.

Over the last two years, we have performed it for many events (including one for the Ferrari Club in Singapore), daily @ “Ultimate Magic” since Aug 2008 as well as on TV.

Here are some never before seen pictures of “Revollusion” from prototyping with wood to completing in aluminum and finally making it on stage for performance. (Oct 2007 – Mar 2009)

revo1Putting the fan assembly and illusion structure together int he workshop.

revo2Testing the stability of the structure and workings of the illusion in wood before replacing all panels with aluminum.

revo3Completed prop moved to the studio for rehearsals.

revo7Looking beautiful on stage… and Ning looks not too bad either.

revo6In performance, my hands punching out through!

revo5I’m thinking… “Man, those lights are bright!”

Now on primetime TV!

Recently, it was brought to my attention by a couple of people that this particular illusion sparked a fairly intense debate on a local magic forum. The question some magicians and magic enthusiasts seem to think is very important and need to know the answer to is: “Is “Revollusion” an appearance or a penetration?” They seemed to be against the possible notion that it is a penetration illusion because it did not look like traditional (or in my opinion ‘common’) fan illusions they have seen on YouTube.

I’m actually honoured that an original creation of mine has sparked so much debate and become such a lively thread. So, thanks to all the people who have invested time and effort putting your thoughts down as well as to be people who have read this thread with interest.

I wrote a response in the thread, not as a rebutal or clarification to anyone. I respect and believe everyone is entitled to their opinion. That is the point of a forum like this. But, unfortunately some points of view expressed by several were not entirely sound because they were not founded on good logic.

I wrote the post because I thought there would a small handful of people reading it who are looking for help in producing a show, choosing magic for their act or simply improving their craft. Sharing my thought process may help offer different points of views that these aspiring magicians did not consider. This ultimately may help them achieve their personal goals in magic.

Below is the post that I made. If you are a magician, you might find my thought process of value to you.

I’m going off on a tangent a bit so please bear with me. While my degree is in English Language and Sociology, my minor was Philosophy. I call it my major minor because I took philosophy only as my minor elective every single semester for 3 years. Most students will take a variety of minor electives. I enjoyed philosophy as it is all about intellectual exchange and abstract but logical thinking.

The study of philosophy helps hone one’s logical thinking process to ensure arguments are objective and sound; and not clouded with subjective thought or personal bias. In fact, there are modules specifically on what is termed as ‘logic’, where you spend 10 weeks every year learning how to think logically, without fallacies. I bring this up only to offer insight into my thought process of illusion desiging and selection. Specific choices I have made are by design and with rationale thought applied in each case.

So, back to the debate topic in question: “Is “Revollusion” an appearance or a penetration?”

While I personally don’t understand why this is a subject of debate, the answer is dependent on which ‘me’ you ask. Each ‘me’ will give you a different answer, based on that ‘me’s’ different thought processes and needs. Some answers are identical but are arrived at completely differently.

So, if you are prepared, here are my answers:

The Artist

As an artist, the goal is to create a piece of work that is open to interpretation by the viewer. Everyone experiences a piece of art differently. Magic is difficult to be interpreted in different ways as it is hard to create magic that is vague yet clear in effect. After all, as Dai Vernon remarked: “confusion is not magic”.

So, “Revollusion” is a fantastic illusion from this point of view because it apparently inspiries different interpretation, conflicting thoughts and healthy debate. Wow! A goal for many artists. This thread is proof of that.

Is “Revollusion” an appearance or a penetration? It is up to the spectator to decide for themselves. And no one can or should interpret that definition for them or influence them otherwise. But, in reality, experience and feedback, no lay audience even questions the differientiation of the effects. I’m not denying that there are exceptions. But, artists know they cannot please everyone.

The Magician

The magician’s goal is to create wonder and the art of astonishment (Paul Harris’s profund singular philosophy). Magical idealists perceive themselves as merchants of wonder (a term coined by the Princess of Monaco) and their only goal is to evoke that feeling of impossibility, amazement, and wonder in their audiences. To put simply, to make them go ‘wow’.

When I see dozens of eyes (some days hundreds) open wide and several mouths open 6 days a week when I rip away to cloth the reveal myself at the climax of “Revollusion”, I know I have achieved that magic goal.

Is “Revollusion” an appearance or a penetration? It is not important, The question the magician asks is – is it good magic? Which in the strictest fundamental sense means: does the illusion create an experience of wonder in the audience?

The litmus test to that question has got to be the reactions from the audience you are performing for. In my case, a lay paying audience. If the experience of wonder is not created, the reactions from the audience will be muted (polite applause at best). You will also catch audience members exchanging glances with each other with raised eyebrows of uncertainty. When you are greeted with a spontaneous ovation consistently, you know that the magic is good. And the job of the magician is done.

Can the magic be strengthened, improved etc? Of course, nothing is perfect. If it is perfect, it is not magic, it is a miracle. But the measurement of the strength of the illusion bears no context in this intellectual exchange.

The Illusion Designer

As a designer, my goal is to design original illusions that will work in real world conditions. I essentially design for my own shows although many of my illusions are described in my books for other illusionists to build and perform in their shows. The designer’s goal is to try to create something new and unique. This, in turn, differientiates the illusions that we present in our show, which in turn helps us stand out in the industry.

The truth is, many illusionists perform the same illusions worldwide with the exact same props and presentations, many times pirated. Currently, I see John Taylor’s “Suspended Animation”, Mark Kalin/ Hans Klok “Fire Spiker”, Jim Steinmeyer’s “Origami” and Dan Summer’s “Compressed” being performed in practically every illusion show. So, personally, as far as possible I try to avoid all these common illusions, especially at this stage of Ning & my careers.

There are very few fan illusions being performed. The most popular is “Windshear” created by Jim Steinmeyer/ Andre Koke and built by Magic Ventures. I think it is a sound illusion that can be very dramatic and exciting if presented well, but too many performers worldwide currently perform it, again many pirated.

Other proprietary fan illusions being performed include Andre Kole’s “Jet Turbine” that his son Tim performs, Steve Wyrick’s “Walking through a 747 Engine” (designed by Steinmeyer) and “Copperfield’s “The Fan” (designed by the in-house Copperfield team). Franz Harary has a brilliant rotating fan which he appears from. Andrew Mayne also described a fan illusion in his “Solo X” book.

So the design goal was to create a fan illusion, without reinventing the wheel. So, I created “Revollusion” – an illusion using a giant industrial fan but with a departure in the traditional effect/ presentation. It is designed as a penetration/ appearance; specifically described as the surprise appearance from a fan.

To find out what our audiences thought of “Revollusion”, we conducted a survey several times with this specific question to the audience members. “If you were to describe the act with the giant fan to a friend, how would you describe it?” All the answers were along these lines “J C appeared from the fan”, “J C came out from the fan”, “The fan was inspected and turned on. Suddenly, J C appeared out from no where from the fan”. This gave us quite an affirmative answer on what the general lay audience perceived the effect as.

For the record, only magicians or educated magic audiences have questioned whether the effect is a penetration or an appearance. And this is simply because this group of people has a preconceived notion that illusions with fans must be a walk-through, because all other illusionists who present such illusions do a walk-through. But, it is because ALL other illusionists do that, did I purposely design a fan illusion that did not have a traditional walk-through that is almost expected.

As the designer of an illusion for the target audience being a lay commerical crowd, my goal was achieved after learning the perceived effect from laymen. Of course, if my intention was to design the illusion for magicians at a magic convention, I would have failed miserably, as evidenced by feedback from magicians here.

Is “Revollusion” an appearance or a penetration? It is both.

The Show Producer

The job of the show producer is to weave all the different illusions and acts together, design the music, create the show order and basically create THE show as an entire full experience for the audience. All elements of the show must be viewed in the ‘big picture’ as they must fit together to create a good show.

“Revollusion” is great for the show in the context that it is fills the stage, looks impressive, is very dramatic and visually spectacular. It has audience interaction (as how we perform in in the live show, TV was choreographed just for TV), visual elements, and a strong magical effect. It is also very different from the other acts performed in the show and as a bonus is different from any other fan illusion that other magicians might be performing. This was also the perspective of the TV producer who watched “Ultimate Magic” which led to his decision of having us on “Five Stars Carnival”.

Is “Revollusion” an appearance or a penetration? It is not important. What is important is that it fulfils its function in the show as a big highlight that gets strong reactions from the target audience and is talked about after the show.

The Business Manager

Show Business is two words. A professional illusionist who wants to earn a living doing magic has to be continually booked and paid to do shows. In other words, he has to pay attention to the business, as much as the show. While there are many reasons why some illusionists are more successful than others, two determinants are the scale of the show and the originality of the illusions.

“Revollusion” is not the biggest illusion around but is not considered small by any means. Its sheer size makes it impressive and a marketable highlight of the show. Once again, for bookers who have seen traditional fan illusions, this stands out as different. Although honestly, more than a handful of clients see all fan illusions as the same. Just as they see any illusion where a girl goes into a box as all the same. But I digress.

The fact is, an illusion like “Revollusion” gets bookings and draws people to the show.

Is “Revollusion” an appearance or a penetration? It is not important, as long as it brings in the $!

The Story Teller

I view myself as a story teller and try to have all my illlusions/ acts tell a story. Some may not be as apparent as others but all my routines tell a story. There is always a beginning, middle and end. Ning had the good fortune of attending Oscar-winning screenwriter Syd Field’s master class last week. He stressed the exact same thing when writing a screenplay. He also stressed the importance of creating a dramatic premise. Many movies have same dramatic premises but are dressed differently, with different characters.

To give no-brainer clear cut examples:

Take a guy, put him in a building with bad guys & hostages and have him save the day – Die Hard (Bruce Willis).

Take a guy, put him in a ship with bad guys & hostages and have him save the day – Under Seige (Steven Siegal).

Take a guy, put him in an airport with bad guys & hostages and have him save the day – Die Hard 2 (Bruce Willis).

Take a guy, put him in a sports stadium with bad guys & hostages and have him save the day – Sudden Death (Jean Claude Van Damme).

Same dramatic premises, different characters (referring to both the human characters and locations)

So consider this: A magician shows a box (opening = introduction of characters). He then shows it empty and asks a spectator to examine it. (middle = occurences and incidents). He then makes a girl appear from the box (End = resolution and conclusion). Illusion? The Tip Over Trunk. Does that sound like a fundamentally sound illusion act? No doubt, most will say “yes”.

Now, take the above dramatic premise and substitue the box for a giant industrial fan. A magician shows a giant fan (opening = introduction of characters). He then shows it all around and asks a spectator to examine it. (middle = occurences and incidents). He then makes a girl appear from the fan (End = resolution and conclusion). Illusion? Revollusion. Does that sound like a fundamentally sound illusion act. If you agreed to the above, your answer will have to be “yes”.

Some magicians (and only magicians) ask a very strange question, why does it have to be a fan? Why not a wall of fire or a brick wall or a sheet of cloth? Because, as a story teller, I chose to use a fan. It is, afterall, my story. Another story teller may choose to use a brick wall. Questioning the reason of the use of a fan is like questioning why Die Hard was in a office building. Why not a condo? A school? An army camp?

Is “Revollusion” an appearance or a penetration? It is whatever the audience perceived it to be to enjoy the story. If I engaged them with the dramatic premise and execution of the story so that they were entertained, that is all that matters. The fan and effect are just vehicles to tell an interesting and memorable story.


If you have bothered to read this far, you would have gained some insight into how I think about magic and my show. You will also probably realize that in the case of “Revollusion”, IMO it is not really important what the effect is defined as. Although, surveys showed what the lay audience thinks the effect is. And this serves as a non-absolute but general guide.

When I choose to put an illusion/ act in the show, whether it is an original design, marketed effect or licensed illusion from another creator, I wear all the above hats to achieve multiple goals with a singular act. In the case of “Revollusion”, its existence in the show fulfils the objectives of all the different ‘mes’.

This is NOT the right way or ONLY way to approach illusion/ act selection. It is is MY singular approach that I personally feel is as comprehensive and sophisticated as I can make it within my abilities and intellectual faculties. And, it has served me well and allows me to avoid being a starving professional illusionist.

Of course, I can’t claim all the credit. The process is refined with feedback obtained from people I trust. By that, I mean, I only seek people who understand my goals, context of performance and are in a position to give constructive criticism. This is in no way suggesting that the people I do not ask for feedback from are inferior in any way. It simply means that that is not their area of expertise and experience.

For e.g., If I’m looking to build a plane, I will look for an aeronautical enginner; a baggage handler will not be of use, even though they are both in the aviation industry. Likewise, if I need flight information, I will seek a customer service officer from that airline; the most qualified or experienced engineer will do little to help. It is not expected or even reasonable to expect that someone not qualified in a particular field be able to give answers that they are not trained to answer.

I actually have more ‘mes’… but I think this is enough for now 🙂


About J C Sum

International Headline Entertainer, Content Creator and Investor
This entry was posted in Design, Illusions, Books, Products and tagged , , , , , . Bookmark the permalink.

28 Responses to The Revollusion Debate

  1. bob says:

    thank you for taking the time to let us in…

  2. Leonard says:

    Wow! The level of your thought and sophistication that goes behind your illusion is staggering! If you do this for each of your illusions, you must use up a lot of braincells. Jokes aside, thanks. It was a very good post and know I understand why you have reached the level of success you have beyond anyone else here. Keep it up!

  3. Zac Arm says:

    wow…a lengthy and enriching look into illusion/art. I really enjoy reading it.
    If i were you, I definitely wouldn’t spent my time explaining what my illusion is about, since it’s mine, I should have the rights to how I wanna perform my illusion/art. What other magicians think is not important, as long as my audiences love them all, and as you mentioned above, “It is not important, as long as it brings in the $!”…I have always been a fan of yours and will always be. Looking forward to see more of you and Ning…Cheers!!!

  4. As usual, JC demonstrates why he is the thinking man’s magician! Great insight.


  5. Benedict says:

    Thank you for sharing this much of your thought process in your illusion designing. This is an extremely insightful read for me and I’m wow-ed by the amount of thought that went into it. I’ve always loved the way you present your illusions and the story-telling behind each one of it. Kudos and keep going! 🙂

  6. Khai85 says:

    That was very long read. Ha… Though I’m not really really a magician, its an interesting read and helps me understand the logic in presenting a magic piece or any art piece. This entry is actually relevant to any other art forms like in dancing or in painting.

  7. Amazzo says:

    That’s a really good article. 😀 And wooden Revollusion doesnt look as grand as the final metallic Revollusion! I love behind the scenes stuff.

  8. Whodunnit says:

    That planning for Revollusion must have taken a lot of time, effort, thinking and resources to create such a wonderful effect. I think at the end of the day, be it an appearance or penetration, the audience must really enjoy themselves. What’s the point of performing and if the audience dont enjoy themselves? So in short, the magician must be really be able to engage the audience and make them believe in the magic which I believe J C Sum has been able to achieve very well. And that’s why Revollusion is such a wonderful effect.

  9. ZY90 says:

    Wah. A long essay on thoughts on Magic! Should have more of this! 😀

  10. Mugger86 says:

    Hmmm… Makes you think about magic. What is magic? Ha… This post really shows how much thought is needed in making an illusion.

  11. BlueTornado says:

    Hi, just thought I would like to say that if your essay is so detailed and with so much reasons behind so many thing, I wonder how your book would be like. I bet its really good and have more stuff to read about on the art, science and business of magic.

  12. Ryu2009 says:

    That’s a real long post with a wealth of information. 😀 If more posts were like these, plenty of magicians would learn more. 🙂 Thanks for the post!

  13. blake says:

    How about the thought process for the levitation illusion? I think that would be another terrific essay on how to plan, think and execute the illusion. That would be extremely beneficial as I love that effect. Its very theatrical.

  14. NanoMan says:

    4 months to build Revollusion? Must have taken plenty of time planning, building prototypes, testing it out, making it again and etc. Its worth it all I think, cause at the end of the day, you have yourself an original illusion that no one else have that really blows people’s minds.

  15. Shiba1987 says:

    Hmmm.. Is the effect an appearance? Is the effect a penetration? To me, I don’t really feel that it’s a real penetration, penetration. :S But hey, is that really the main importance in performing for an audience? At the end of the day, as long as they enjoy themselves, I don’t think the method matters. As long as the illusion was conveyed well and the audience cheers in amazement, I think it’s a magic well done and whatever method was used is not the main concern. The main concern as entertainers or magicians is that the audience enjoy themselves. That’s the MOST important fact in performing and I believe J C Sum has done well in making his audience enjoy themselves. 🙂 Just my 2 cents.

  16. Aaron says:

    wow.. what an educational an inspirational essay. you should open a magic school and teach magic. side classes can be english and philosophy.. haha..

  17. Jack says:

    oh my god.. what a really long post. i skipped quite a lot of it. i agree with many of the parts though. why bother if it’s a fan or what? people usually don’t care where a person flies, as long as he flies. so it’s weird to ask why choose a fan to appear in front of. i mean, as long as it’s magic, why think so much into it?

  18. Ming says:

    really long debate. i think anything in the arts is up to the viewer to decide. most people walking into an art gallery would look at the art piece and look at it. they wont really ask what kind of brushes, paint etc was used. they would just appreciate the art of what it is, and i think this is what should be done for magic as well. just to enjoy it in its entirety.

  19. KennethL says:

    this is a rather interesting article on Revollusion. can there be more articles on the other various magic illusion that you perform on? that would indeed be interesting too.

  20. GoblinGrenade says:

    What happen to the wooden fan? Is it stored somewhere incase the metal one breaks down?

  21. MysteryM says:

    looks like everyone has something to say about Revollusion. All I can say is that it looks good on 5 Stars Carnival and looks even greater in real life in Ultimate Magic. I don’t think a debate is actually needed on something that works so well and captivates the imagination of the audience.

  22. Mikey says:

    lol. such a long post. just watch and enjoy lor. no need think so much about the method unless you are the magician. its very fun just watching it. no need to get a headache thinking too much.

  23. JacKie says:

    I like magic! does anyone has a good recommendation where to start? the article has a lot of theory on magic thinking which is eye opening. i think i need more. addicted to articles like this.

  24. Will says:

    wow, a really long post. took me quite some time to digest some parts. anyway, i support your arguments and stand. you’re the man!

  25. KopyKat says:

    thats a super duper long blog! with loads of behind the scenes magic. LOL. can learn alot sia.

  26. Pingback: A Magical Musing. « Ade’s Diary.. of sorts

  27. Pingback: Another Revollusion Video, the fan illusion from “Urban Illusions” « BACKSTAGE BUSINESS: The Art, Science & Business of Magic by J C Sum

  28. Pingback: The New Backstage Business: The Art, Science & Business of Showbiz « BACKSTAGE BUSINESS by J C Sum

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