About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Tag Archives: Street Magic
A few weeks ago, Biore issued a challenge to us to see if Ning could perform a stunning piece of street magic with their new sunblock product for females, Biore UV Aqua Rich. As the product is “invisibly light” after applying it, … Continue reading
After being sold out for more than a year, our “Urban Underground” DVD is back and available for a limited 2nd run. I’ve developed a lot of routines with original handlings or presentations and since the dawn of my career, … Continue reading
In conjunction with our “3 Sides of Magic” world lecture tour, Ning & I have decided to release a closely guarded mentalism act and tool of ours – the “Telepathy Deck”. The mentalist shows a blindfold and blindfolds his partner … Continue reading
I will be announcing the launch of my brand new formal close-up show tomorrow, 28 Sep 2011! Besides the promo & details of the concept of the show, I will also include info on the exclusive showcase that will be taking … Continue reading
This is a complete magic geek post… so muggles need not read further. I’ve written what may be the definitive guide on jumbo coins used in magic performance. Over the years, I’ve seen, handled and worked with many coins. I … Continue reading
In his ‘Bloomeries” DVD set prologue, Gaetan Bloom made a casual statement on how he looks for simple but not necessarily easy effects to perform. This is a profound statement that I think magicians are aware off but do not consider … Continue reading