About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Categories
Tag Archives: Positioning
Fighting from the Bottom
A couple of years ago, I remember watching the Royce Gracie & Akebono Taro fight from K-1 Premium 2004 Dynamite!! show on YouTube. On paper and first glance, it would seem like an unfair fight as Akebono outweighs and is much taller … Continue reading
Marketing by Position
Winning a chess game is all about positioning. Winning a mixed martial arts fight is about positioning. Winning a pool match is all about positioning. Gaining marketshare in business is all about positioning as well. Creating a well-defined position that has … Continue reading
Posted in Commercial Creative Artist, J C's Business
Tagged Al Ries, Asia Illusionist, Asia magician, Blue Ocean Strategy, Commerical Creative Artist, Jack Trout, JC Sum, Making money in show business, marketing for a photographer, Marketing of entertainment, Positioning, Show Biz in Asia, Stragey Canvas, successful artists
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Big Picture Thinking for Commercial Creative Artists
I will use the term ”Commercial Creative Artist” to refer to any creative or artistic individual who is looking to pursue their craft at a professional commercial level; whether it is full-time, part-time or free-lance. The assumption I make is that you are … Continue reading
No Illusions – The Business of our Magic
The Business Times did an article on me a couple of months back. You can check it out here: “Sum Kind of Wonderful Magic”, SME Spotlight, The Business Times, 26 Feb 2008 Being a business journal, it discussed my approach … Continue reading
