About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
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Tag Archives: Marketing
Marketing Observations on Jon Stewart’s & Stephen Colbert’s Rally
If you are wondering what Jon Stewart & Stephen Colbert have got to do with J C Sum & ‘Magic Babe’ Ning or magic or this blog… read on! This past Sat, Comedy Central’s Jon Stewart (host of The Daily … Continue reading
Posted in Commercial Creative Artist, Miscellaneous
Tagged 'Magic Babe' Ning, Analysis of Jon Stewart Rally, Arianna Huffington, Comedy Central, Huffington Post, JC Sum, Jon Stewart, Jon Stewart rally review, Marketing, National Mall, Rally to Restore Sanity And/ Or Fear, Singapore magic show, Singapore politics, Social Media, Stephen Colbert, The Colbert Report, The Daily Show, Twitter, U.S. Capitol Building, Viral, Washington D.C.
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Channel U “The Illusionist” VS J C Sum & ‘Magic Babe’ Ning?
The title was just to get attention – don’t read too much into it… Haha! But, it is simply awesome! We were just told that an article was published in the local Chinese papers on how a Channel U’s “The … Continue reading
Posted in J C's Business, Media
Tagged 'Magic Babe' Ning, 4d Prediction, Ann Kok, brand value, Channel U The Illusionist, JC Sum, Marketing, media and publicity in Show Business, Sexy Female Magician, Show biz publicity, Singapore Celebrity Magician, Singapore female illusionist, Singapore Female Magician, Singapore Illusionist, Spike Escape, Thomas Ong
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Fighting from the Bottom
A couple of years ago, I remember watching the Royce Gracie & Akebono Taro fight from K-1 Premium 2004 Dynamite!! show on YouTube. On paper and first glance, it would seem like an unfair fight as Akebono outweighs and is much taller … Continue reading
The Business Behind Magic, Illusions, Awards and More!
After all the excitement of the Merlin Awards and working on the new show’s sneak preview on 6 Oct 2009, it was a great time to reflect on how this particular project went. The publicity and marketing plans for this … Continue reading
Reinvention and Setting the Standard
Concept:Magic celebrates its 10th year in business this year and we are happy to have raised the standard of professional magic in this part of the world. Whether it is our product offerings, style of presentation or marketing efforts, we have … Continue reading
Christmas Week is no Holiday
Yesterday was Sunday and it should have been my well-deserved rest day, but I was working. Besides finishing an email interview for a magazine that will be doing a follow-up face-to-face with Ning & myself later this week. A good part of … Continue reading
