About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
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Tag Archives: Marketing Warfare
Fighting from the Bottom
A couple of years ago, I remember watching the Royce Gracie & Akebono Taro fight from K-1 Premium 2004 Dynamite!! show on YouTube. On paper and first glance, it would seem like an unfair fight as Akebono outweighs and is much taller … Continue reading
Marketing Warfare – The Flank
We were the headline performers for a FM Global Asia Pacific Conference Gala Dinner held at Rasa Sentosa Shangri-la tonight. Hossan Leong was also earlier on the event program that was hosted by Joe Augustin. Coincidentally, we were at Sentosa last Saturday for … Continue reading
Posted in J C's Business, Commercial Creative Artist
Tagged 'Magic Babe' Ning, Singapore illusionists, Jack Trout, Singapore Female Magician, JC Sum, Asia Magicians, Al Ries, The Impossible 4D Prediction, Singapore Magicians Predict 4D, Marketing Warfare, FM Global Asia Pacific Conference, Strait Jacket Escape, innovation in business
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