About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Tag Archives: Concept Magic
One question we get a lot is how we come up with new ideas, whether for magic acts, performance presentations, marketing or publicity. Any Commerical Creative Artist or agency needs to have skills in creativity and innovation. While there is a latent … Continue reading
With a wide array of projects from close-up engagements, to illusion shows to our “The Aerial Exit” mega illusion, we have a great opportunity for one passionate and reliable individual for these 2 months! We are looking for someone who … Continue reading
We had a busy but awesome Friday today! We started with a photoshoot that went fantastic! Check them out! With our “360 Sawing” illusion in the background! Just kidding! These figurines were part of a surprise birthday cake we prepared for Ning … Continue reading
Marketing has its four Ps, well, it seems the work at Concept:Magic has its own four Ps. It has been incredibly busy. Yesterday, I was handling the planning, pitching, practising & performing for 10 projects taking place in Dec 2009 - … Continue reading
I’ve not been blogging for a couple of days because the team has been busy with the development and preparation of many projects. Our schedule for Dec is filling up with coporate shows as with Jan 2010. Remember, we have … Continue reading
A bomb blast… that is what I call the studio when it gets into an array of disorder (chaos) when we get so busy with projects, shows and business operations and have no time for housekeeping. Now is about as … Continue reading
This is the last call to be part of our team for major magic projects from May – Aug 2009. We have received dozens of applications and now have to seriously discuss within the team just how many people we … Continue reading