About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Categories
Tag Archives: Car Illusion
Customized Illusion Show for Nissan Murano Launch
This evening, the team put together a custom illusion show for Nissan customers for the launch of their new model Murano 2.5L SUV. We were happy to bring our brand to the packed crowd at the Nissan showroom and we … Continue reading
Vehicular Illusions
If you have been tracking my blog, the last few weeks have been a very creative period for me to develop & improve illusion designs. The final word on my “Full Throttle” motorcycle illusion has been written . The version we performed in “Ultimate … Continue reading
Official Video for Destination X
It has taken longer than expected, but here is the official video for “Destination X” which we pulled off last Sat in front of 16,000 people. Exactly one week later (yesterday), we performed our last “Ultimate Magic” show and loaded … Continue reading
Almost 400 pages of original illusions… 10,000 hours of work
Here’s a shot of all three of my original books on illusion design. (I have another book called “The Event Illusionist”, but that does not contain illusions but is a guidebook on building and marketing an illusion show for the event … Continue reading
