About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Tag Archives: Business Creativity
One question we get a lot is how we come up with new ideas, whether for magic acts, performance presentations, marketing or publicity. Any Commerical Creative Artist or agency needs to have skills in creativity and innovation. While there is a latent … Continue reading
Back in mid-2009, when we were awarded the Merlin Awards, we were especially happy to be awarded specifically for “Most Original Illusionist/ Female Illusionist of the Year”. This was based on our objective milestones of “originality” for the past year that included “The Impossible Journey” … Continue reading
Concept:Magic celebrates its 10th year in business this year and we are happy to have raised the standard of professional magic in this part of the world. Whether it is our product offerings, style of presentation or marketing efforts, we have … Continue reading
A signifcant portion of our bread & butter work is corporate events. Not as entertainment but as business presenters who use magic to motivate, educate and invigorate an executive audience. For the longest time, requests have been made for specific … Continue reading