About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
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Tag Archives: Al Ries
Marketing Warfare – The Flank
We were the headline performers for a FM Global Asia Pacific Conference Gala Dinner held at Rasa Sentosa Shangri-la tonight. Hossan Leong was also earlier on the event program that was hosted by Joe Augustin. Coincidentally, we were at Sentosa last Saturday for … Continue reading
Posted in Commercial Creative Artist, J C's Business
Tagged 'Magic Babe' Ning, Al Ries, Asia Magicians, FM Global Asia Pacific Conference, innovation in business, Jack Trout, JC Sum, Marketing Warfare, Singapore Female Magician, Singapore illusionists, Singapore Magicians Predict 4D, Strait Jacket Escape, The Impossible 4D Prediction
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Marketing by Position
Winning a chess game is all about positioning. Winning a mixed martial arts fight is about positioning. Winning a pool match is all about positioning. Gaining marketshare in business is all about positioning as well. Creating a well-defined position that has … Continue reading
Posted in Commercial Creative Artist, J C's Business
Tagged Al Ries, Asia Illusionist, Asia magician, Blue Ocean Strategy, Commerical Creative Artist, Jack Trout, JC Sum, Making money in show business, marketing for a photographer, Marketing of entertainment, Positioning, Show Biz in Asia, Stragey Canvas, successful artists
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Big Picture Thinking for Commercial Creative Artists
I will use the term ”Commercial Creative Artist” to refer to any creative or artistic individual who is looking to pursue their craft at a professional commercial level; whether it is full-time, part-time or free-lance. The assumption I make is that you are … Continue reading
