About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Tag Archives: Al Ries
We were the headline performers for a FM Global Asia Pacific Conference Gala Dinner held at Rasa Sentosa Shangri-la tonight. Hossan Leong was also earlier on the event program that was hosted by Joe Augustin. Coincidentally, we were at Sentosa last Saturday for … Continue reading
Winning a chess game is all about positioning. Winning a mixed martial arts fight is about positioning. Winning a pool match is all about positioning. Gaining marketshare in business is all about positioning as well. Creating a well-defined position that has … Continue reading
I will use the term ”Commercial Creative Artist” to refer to any creative or artistic individual who is looking to pursue their craft at a professional commercial level; whether it is full-time, part-time or free-lance. The assumption I make is that you are … Continue reading