About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Category Archives: Illusions, Books, Products
After months of work and hours each week, I have completed my new ultimate illusion resource site: illusionbooks.wordpress.com The website includes FREE essays, links, DVD & book recommendations as well as FREE audio shows for magicians and illusionists. It also details … Continue reading
This comprehensive list of books and DVDs was compiled for the modern stage magician or illusionist in mind. With that, I’m speaking of magic artistes and entertainers looking to present illusions to a modern audience and to be relevant in today’s pop … Continue reading
We are less than a week to the greatest magic sale in Singapore this year (maybe!). We will have more than 500 items on sale this Sat, 2pm – 6pm. Many great buys and specialized items will be available! The … Continue reading
Great news! Our “Urban Underground” DVD will be distributed through Murphy’s Magic Supplies in a few short weeks. It has already begun on pre-sale and is available from any good magic dealer worldwide. You can order it today. Check out … Continue reading
The Ultimate Illusion Collection: The Vault Edition is printed and orders will be shipped out tomorrow. I know there are a few magicians who ordered this months ago but waited for this updated, expanded and improved edition. Trust me, the … Continue reading
After being sold out for more than a year, our “Urban Underground” DVD is back and available for a limited 2nd run. I’ve developed a lot of routines with original handlings or presentations and since the dawn of my career, … Continue reading
In the midst of our performing work, Ning, Adeline & I have been secretly working on this pet project for the international magic community. Are you ready? We designed and created a set of wooden cups for the magician’s “Cups … Continue reading