About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Category Archives: Design
We have one more segment to film for our 3D TV special. For the last segment, I will be filming this particular segment without Ning as she will be out of the country but her short absence in the show … Continue reading
Two weeks ago, Ning & I filmed content for 9 “webisodes” of a new online TV series called “M for Magic” produced by Sinema Media. We film the last episode this coming Tues after a full-day shoot of our 3D TV special. In “M … Continue reading
When we were developing a finale illusion for this TV show, we were looking to do something different from what we have done before. Being a visual medium, especially in 3D, we knew it had to be a visual illusion … Continue reading
The nature of a mega illusion (as we define it: a large-scale illusion spectacle that is performed for a live audience and in an uncontrolled environment.) is that it is staged under “test conditions”. Modern audiences are exposed to a … Continue reading
Every year, we take new photos to keep things fresh and to reflect our evolving style and personalities. A few weeks ago, we shot our new promo photo and here is a look at the final product. More than ever, … Continue reading
Check out the official logo for “The Aerial Exit”! The suspense continues to build… The full artwork will be released shortly. I’ve been receiving messages asking what exactly is “The Aerial Exit” all about. Here are a few of my … Continue reading
Our next few weeks will be busy with photo & video shoots for a variety of projects, one being our 8th mega illusion. I have finished the technical design for the main apparatus and staging for the mega illusion. As … Continue reading