About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Category Archives: Behind The Scenes
Ning & I were in Kuala Lumpur, Malaysia, this past week and one of the things that we did was to head to the Men’s Health Malaysia studio for a photoshoot. Ning will be featured in a 4-page spread in … Continue reading
I just got back into the workshop to begin overseeing the fabrication of four illusion projects that will be featured in various shows this year. While I use the term “illusion projects”, not all are illusions. Two are custom designed … Continue reading
This has been an eventful week with several exciting projects taking shape for the rest of the year. We have been performing at high end corporate & special events including being featured performers for the AIC Financial Conference gala dinner … Continue reading
A few weeks ago, Biore issued a challenge to us to see if Ning could perform a stunning piece of street magic with their new sunblock product for females, Biore UV Aqua Rich. As the product is “invisibly light” after applying it, … Continue reading
This is Part 2 of our 5-week/ 25-city Europe Magic Tour. Read Part 1 here. Day 17 Ning: When strangers and new friends ask me what I do, I politely tell them that J C & I are traveling gypsies. … Continue reading
From 4 Nov to 8 Dec 2012, Ning & I embarked on a first-ever 5-week magic tour in Europe that saw us perform, lecture and appear on the top variety TV show, “Le Plus Grand Cabaret Du Monde”, in France. … Continue reading
Check out the sizzling hot behind the scenes action of Ning’s FHM cover shoot caught on video. Click on the image below to watch the video!
So, we have been away for a grand six weeks. Five of those weeks was spent on a hugely successful Europe lecture tour that saw us travel 9500km to 25 cities in 5 countries. We shared our magic with almost … Continue reading