About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Author Archives: J C Sum
Check out this article I wrote on maximizing your returns on your artwork to promote an independent theatre show. While the focus is for magicians, it applies to all arts & performing groups. Read it here.
As you might know, Concept:Magic works with magicians to perform at Bar 84, a great little Japanese magic bar at Gallery Hotel. We currently have a full roster of magicians but every year, we hold auditions for new additions. And, … Continue reading
Yesterday, we headed to the 91.3FM for a radio interview where Ning was put on the “hot seat” for the popular countdown show. Check out Ning in a fantastic light-hearted interview with DJ Charmaine Yee. The girls have great chemistry and their … Continue reading
A few months ago, we started pre-production on a new illusion. Last month, we started production and practice of a new illusion act. And this month, we started rehearsals. I’m happy to say that the illusion is coming along well … Continue reading
J C’s Note: 3 years ago, I wrote an essay called “The Magic Evolution & You”. Ning has expounded on this issue with her own thoughts, mirrored by her ever evolving magic, style & image. Just check out how much her magic … Continue reading
After months of work and hours each week, I have completed my new ultimate illusion resource site: illusionbooks.wordpress.com The website includes FREE essays, links, DVD & book recommendations as well as FREE audio shows for magicians and illusionists. It also details … Continue reading
This comprehensive list of books and DVDs was compiled for the modern stage magician or illusionist in mind. With that, I’m speaking of magic artistes and entertainers looking to present illusions to a modern audience and to be relevant in today’s pop … Continue reading
In Nov 2012, Ning & I completed a 5-week 21-city “3 Sides of Magic” lecture tour in France, Holland, Belgium, Switzerland and Germany. We also had the pleasure of being invited to tape a second appearance at the world-famous television … Continue reading