About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
Monthly Archives: December 2010
Just in time for the New Year, we have released the second trailer for our ”Urban Underground” instructional magic DVD. This is one of the DVDs in the market in recent years that guarantees value for money and extensive material, instruction … Continue reading
There are many reasons to buy the “Urban Underground” DVD BUT there is just one BIG reason to pre-order at at the pre-sale price. The reason is that you will not be getting one DVD but TWO DVDs as a … Continue reading
As I have done for the past two years in this blog, here is the year in review where I list all the highlights of 2010. First up: The Impossible 4D Prediction We kicked off 2010 with a mega stunt … Continue reading
Our official website has been updated with all our recent projects and new shows for 2011. Clients, industry partners and fans can view our updated show information, photos and media features lists. There will be a couple more adjustments to … Continue reading
Our “Ultimate Magic Workshop Experience” LIVE in Penang is round the corner and the event + our new “Urban Underground” DVD has created quite a buzz in Singapore and Malaysia! We are putting a lot of effort to make this … Continue reading
One of the routines in our first ever instructional magic DVD is called “Silver Teleportation 2.0″. It is actually made of two different routines that I developed at different points in my career. However, I have since merged both routines … Continue reading
I’ve received a number of emails and PMs upon the release of the “Urban Underground” trailer. One recurring comment was that there seems to be a lot of effects in just 6 routines. I should mention that while the marketing … Continue reading
After spending the last few years working on our stage illusions and mega illusions, it was refreshing for us to work on this DVD designed for the magic world i.e. magicians and magic enthusiasts. It is always a change for … Continue reading