About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
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Monthly Archives: November 2009
Ning’s photoshoot for NuYou
Notice I said Ning and not ‘Magic Babe’ because typically, when ‘Magic Babe’ does a photoshoot, you expect something like this… or, this… However, for a photoshoot she did this past week for Nuyou and Estee Lauder, ‘Magic Babe’ Ning … Continue reading
Posted in Behind The Scenes, Media
Tagged 'Magic Babe' Ning, Behind the Scenes of Photoshoot, Estee Lauder, FHM Cover Girl, Nuyou
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Impromptu Coin in Bottle Street Magic Routine
I found a video of my “Impromptu Coin in Bottle” routine that I developed several years ago. I included it in my “Magic in Motion” Street Magic series that we filmed in end 2006 for SPHMBO’s 2007 release. I’ve been … Continue reading
Posted in Television
Tagged Close up Magic, Coin in bottle, Coin Magic, magic for TV, Singapore Magic, Singapore Magician, Street Magic
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The Business of Show Business
I’ve not been blogging for a couple of days because the team has been busy with the development and preparation of many projects. Our schedule for Dec is filling up with coporate shows as with Jan 2010. Remember, we have … Continue reading
Christmas Surprises for our Industry Partners & Clients!
We received numerous calls, messages and emails from several industry partners and clients who were lucky enough to receive a complimentary copy of our magicseen cover. Thanks for the well wishes and congrats! Many expressed that they were happy Ning … Continue reading
Introducing The Spike Box
Another illusion has been added to our illusion arsenal! Constantly on the look out for different uncommon illusions to add to the show, this baby (in its original form) caught my eye. While we do have a large number of illusions … Continue reading
Lots of Magic in Singapore in the Upcoming Weeks
Magic Enthusiasts revel! There will be lots of magic events and activities happening in Singapore in the next few weeks. This is the most number of magic-centric events organized by different parties at the same time ever that I can … Continue reading
