About this Blog
This blog details the "backstage business" of professional illusionist, illusion designer, author & show producer, J C Sum.
It also explores how creative & artistic individuals can position themselves to be commercially successful in their respective fields.
Whether you are an entertainer, film-maker, designer, musician, artist, actor or animator, this blog strives to offer insights based on the art, science and business of one of Asia’s most commercially successful practitioners of the magic arts.
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Monthly Archives: January 2009
“Urban Illusions” Book to be Launched today at the Southern England Magic Convention
Today is the much anticipated inaugural Southern England Magic Convention! We have been in England for almost a week now and the convention has been more than a year in the making. At my lecture later today, I will be … Continue reading
Top Magic Duo Bring Singapore Magic to the Masses in Feb 2009
While Ning & I are in the UK, we are still working with our team back home to ensure all is running smooth with our upcoming projects. Here is the official press release for our projects next month: Homegrown professional … Continue reading
Posted in Media
Tagged 'Magic Babe' Ning, Clarke Quay, Five Stars Carnival, JC Sum, learn magic in Singapore, Magic Boutique, Magic Day @ The Arena, Mediacorp TV, Singapore Magic Shop, Singapore Top Tourist Attraction, Southern England Magic Convention, Teens Magazine Singapore, The Arena, Ultimate Magic
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Taking a break and taking in the sights of London
Amidst preparations for our show & lecture on Sat, Ning & I had the luxury to spend a day in London. No work… just play We had a great time, walked most of the way between taking the train and … Continue reading
Posted in Miscellaneous
Tagged 'Magic Babe' Ning, Bad Taste Bear, Big Ben, Buckingham Palace, Convent Garden, Davenports, Harrods, JC Sum, Levitation, Linking Rings, London, London Eye, London Tourist Attractions, Sexy Female Magician, Starbucks, Street Magic, Trafalgar Square, Ultimate Magic Singapore
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Touch Down in England
Ning & I touched down in Heathrow airport after our 13-hour flight. The flight was really comfortable because it was not full so we had a row of 3 seats to ourselves. Yay to great service and entertainment from SQ … Continue reading
Almost 400 pages of original illusions… 10,000 hours of work
Here’s a shot of all three of my original books on illusion design. (I have another book called “The Event Illusionist”, but that does not contain illusions but is a guidebook on building and marketing an illusion show for the event … Continue reading
Media Support for Local Magic in the International Magic Scene
The last two months have seen many media features on how Singapore magicians and magic have gained mainstream prominence as well as international acclaim. We are just delighted that across the board, different media outlets have put us at the head … Continue reading
Posted in Media
Tagged 'Magic Babe' Ning, Arts Jam, Asia Illusionists, Channel News Asia 19 Jan 2009, JC Sum, Singapore Female Magician, Singapore Illusionist, Singapore Magician, Singapore tourism, Singapore Tourist Attraction, Southern England Magic Convention, Teens magazine, The Arena, The Living Room 93.8FM, Ultimate Magic
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J C Sum Back on Channel 8 TV Primetime along with Magic Babe
It’s official. Homegrown magic will be back on weekly primetime TV on Mediacorp’s Channel 8! And, Magic Babe will make her debut on TV! The last time I was on TV was during my 15-episode Street Magic segment on “Top … Continue reading
Magic Babe’s New Razor Blade Tongue Twister
As I worked on my Master Lecture material for the Southern England Magic Convention “Urban Classic Magic”, I also turned my attention towards Ning’s Razor Blade act. In 2004, I first developed a razor blade act (which is a modern … Continue reading

