The Business Times did an article on me a couple of months back. You can check it out here: “Sum Kind of Wonderful Magic”, SME Spotlight, The Business Times, 26 Feb 2008
Being a business journal, it discussed my approach to the business of magic. While it detailed my thoughts on positioning and being flexible in a business environment, it did not mention two things that I think should be highlighted.
The given in any good business is that you must have a good product. To us, it is a given that our product (the illusion show) must be world-class and the best the country or region has to offer. No amount of marketing, branding or PR will support a product in the long run if it is bad. Longevity in the marketplace depends first and foremost on the quality of the product.
One of Concept:Magic’s core strengths is the comprehensive value we bring to a project. We bring to the table a complete package – a world-class show, creativity, strong branding, producing experience and integrated marketing & PR expertise. It is this all-round package that sets us apart from any other magic production team in the region as requires an expertise and experience that is unique to our team.
One big reason is the diverse skill-set of our team. The top creative people in Concept:Magic cover a wide spectrum in terms of education & experience; degrees in English Language, Sociology, Bio-Science and Mass Communications and not to mention solid real-world experience in marketing, PR and event management. And to top it all off, we are all professional performing magicians. I think one will be hard pressed to find a team of such diverse backgrounds in any part of the world.
Is anyone out there interested to join the team?